Popular international fast food restaurants including Taco Bell, Kentucky Fried Chicken, and Pizza Hut are all owned by Yum! Brands. To help you better understand Yum! Brands, we’ve compiled ten interesting facts that you may not have known before.
Brands like Taco Bell, KFC, and Pizza Hut make Yum! Brands a household name in the fast food sector. A few things regarding this multinational corporation are likely unknown to you. In this article, we’ll discuss ten interesting facts about Yum! Brands that readers may not already know. There’s more to Yum! Brands than meets the eye, from its global presence to its dedication to environmental protection. Without further ado, here are the top five secrets of Yum! Brands that you haven’t heard before.
About Yum! Brands
Yum! Brands is a global fast food company that operates in over 150 countries. It is the parent company of popular chains such as Taco Bell, KFC, and Pizza Hut, which are known for their delicious food and innovative marketing campaigns. Yum! Brands have a long history of success and are constantly evolving to meet the changing needs of their customers.
Yum! Brands is not only dedicated to producing tasty food but also to sustainability and social responsibility. In order to lessen its negative effects on the environment, the corporation has implemented a wide range of measures, such as switching to renewable energy sources and cutting down on trash. It also collaborates with and participates in the philanthropic activities of other groups.
Basically, the fast food sector is dominated by Yum! brands, which have made a name for themselves by prioritising customer satisfaction, environmental friendliness, and ethical business practices. Customers all around the world frequent its well-known chains, and the company itself is always evolving to satisfy the demands of its customers.
[Click here if you want to know more about Yum! Brands]Pepsi was a former owner of Yum! Brands
Do you ever think about why Pepsi is the preferred soft drink at Yum! Brands outlets? Tricon Global Restaurants, the predecessor to Yum!, was a PepsiCo subsidiary until a spin-off in 1997. Tricon owned the restaurant chains Pizza Hut, Taco Bell, and Kentucky Fried Chicken. In 2002, it bought Long John Silver’s seafood restaurants and A&W Restaurants’ root beer stands. Eventually, the corporation decided to adopt the ticker sign Yum! as its official moniker.
In 2011, Yum! sold off Long John Silver’s and A&W Restaurants to hone in on its core businesses and devote resources to expanding them internationally.
Also read: Touchless drive-through Concept: The Fast Food Industry’s Future
Yum! Brands is the parent company of several popular fast food chains.
Yum! Brands, the parent business, owns several popular fast food franchises enjoyed by diners around the world. Each of these restaurants has its own distinct background and menu, but some of the most well-known are Taco Bell, KFC, and Pizza Hut.
Since its founding in 1962, fast food aficionados have turned to Taco Bell for its Mexican-inspired cuisine. The origins of KFC, or Kentucky Fried Chicken, may be traced back to 1952. Pizza Hut, one of the oldest and largest pizza restaurants in the world, has been serving up tasty pizzas and other Italian-style cuisine since 1958.
[Click here to know more about Taco Bell]All of these fast food franchises have made a sizable dent in the fast food market and boast dedicated fan bases. Since they are now a part of Yum! Brands, they can use the parent company’s resources and know-how to better meet the needs of their customers.
One of the most successful American companies is Taco Bell
The reason Yum! has put so much money into promoting Taco Bell for breakfast is because it is the company’s most successful brand in the United States. Examine the yearly growth in sales at the same stores.
| Company | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 |
|---|---|---|---|---|---|---|---|---|
| Taco Bell | 8.4% | -1.4% | 0.4% | -8.4% | -4.4% | -6.4% | -4.4% | -14.4% |
| Pizza Hut | 9.1% | -0.8% | 8.9% | -3.9% | -1.9% | -0.9% | -0.1% | -1.9% |
| KFC | 19.7% | -16.3% | 4.9% | -4.1% | -6.9% | -9.8% | -3.2% | 3.8% |
Indirect competition and customer satisfaction may both contribute to Taco Bell’s superior profits. To give just one example, in their first year, Doritos Locos Tacos sold 500 million packages.
Pizza Hut faces stiff competition from national chains like Domino’s and Papa John’s, as well as a plethora of independently owned eateries. KFC competes with Popeyes and local restaurants, but both of those chains could grow faster in international markets if Taco Bell wasn’t there.
Yum! Brands operates in over 150 countries
The fact that Yum! Brands is all over the world is one of the most surprising things about it. It is one of the most popular international fast food companies because it does business in more than 150 countries. This allows Yum! Brands to reach a wide range of customers and adjust to the tastes and cultures of different places.
Yum! Brands has had to change and adapt its products and services to meet the needs of people in each country where they does business. For example, in some countries, spicy food is a must, while in others, vegetarian options may be more popular. Yum! Brands has a strong presence in many markets around the world because it listens to what its customers want in each country.
Overall, Yum! Brands’ global reach shows how well the company can adapt to different cultural and market settings and still do well.
Due to the chicken scandal, China’s market is getting better
The Chinese market was particularly fruitful for KFC in 2012, with same-store sales increasing by 3% at year’s end. However, sales fell by 15% by the end of the next year. What occurred?
KFC’s chicken suppliers in China came under scrutiny in late 2012 when Chinese authorities voiced concerns about the use of antibiotics in the chicken. Soon after, KFC severed ties with over a thousand vendors and pledged to tighten its quality control. People in China are still afraid to eat at chicken chains because of the ongoing controversy and the fact that avian flu is common in the country.
KFC’s performance in China, however, is likely to improve over time if the company can successfully put its supply troubles behind it. Moreover, the success of KFC in this region is crucial because all of the Pizza Hut restaurants in the country are owned by the parent firm, but only 47% of KFC restaurants in India are. So, the franchisee fees paid back to Yum!’s parent company have taken away some of the safety net that a deep franchise system provides.
[Read more about the Chicken Scandal and how KFC deals with it]Yum! Brands was the first fast food company to offer a gluten-free menu
Yum! Brands has made it their mission to accommodate customers with certain dietary needs. The Yum! Brands chain of restaurants pioneered the inclusion of gluten-free options on its menu.
Those with celiac disease or sensitivity to gluten have a variety of items to choose from on the restaurant’s special gluten-free menu. Salads, grilled chicken, and even desserts are among the available choices. Yum! Brands has a separate gluten-free menu. Brands can accommodate consumers with special dietary needs by offering a variety of tasty and easy-to-order menu choices, so that everyone may enjoy their favourite fast food dishes.
Yum! Brands caters to clients with dietary restrictions by providing vegetarian and low-calorie options in addition to its gluten-free menu. One of the numerous ways the company stands apart in the fast food sector is its dedication to meeting the demands of its clients.
[Click here to see Taco Bell’s Gluten-free menu]On the other hand, India is a promising emerging market
Yum! has adopted a new form of segment reporting that emphasises the markets it considers most important. Yum! has always reported its business segments separately for the United States, China, and YRI, or Yum! Restaurants International. The second group includes all countries except the United States and China, where Yum! operates restaurants. Latin America, the United Kingdom, and Korea are just a few of the regions represented.
However, beginning on January 1, Yum! will operate as one company across both the United States and YRI. The business will continue to report results by brand, but the U.S. and YRI results will be combined in part because YRI has a larger presence in emerging nations, where it faces stronger competition to compensate for its domestic performance. To emphasise China’s significance and prevent its negative results from dragging down another part, China will continue to be treated as a separate segment. India will also continue to operate independently.
Just why is India still all by itself? KFC, for example, only had 361 units there compared to almost 4,600 in China. Despite Yum! increasing the number of traditional restaurant units in the country by 24% year over year in the fourth quarter, the totals were still low. As was also indicated up top, only China has a higher proportion of company-owned KFC restaurants than does India. To conclude the year, Yum! owned all five of the country’s Taco Bells.
Yum! Brands have a commitment to sustainability and social responsibility.
Yum! Brands is dedicated to both producing tasty cuisine and being a responsible member of society. The corporation has taken many steps to improve its corporate citizenship and lessen its negative impact on the environment.
For instance, Yum! Brands has pledged to increase its use of renewable energy while decreasing its greenhouse gas emissions. It has also increased recycling and decreased trash production at its dining establishments.
In addition to its work in the environmental field, Yum! Brands is also heavily involved in philanthropic and nonprofit cooperation activities. Helping individuals in need can take many forms, from funding educational programmes to supplying meals. Yum! Brands is able to make a difference in the neighbourhoods where it has restaurants because it acts as a good corporate citizen.
Overall, it’s delicious!Brands’ attention to environmental protection and social justice makes them stand out in the fast food sector and exemplifies their mission to be good corporate citizens.
Yum! not as fast as McDonald’s
To sum up, Taco Bell is Yum!’s successful restaurant brand in the United States, while Pizza Hut is keeping the Chinese market afloat as KFC makes a comeback. But how does Yum!’s Global’s performance stack up against that of McDonald’s, a major competitor?
Yum! is only slightly larger than McDonald’s, with 40,000 stores compared to 35,000, so the two are pretty comparable. Same-store sales numbers from around the world don’t look good for Yum!
| Year | Yum! Brands Annual Revenue (Millions of US $) | McDonald’s Annual Gross Profit (Millions of US $) | Yum! Brands Revenue % of McDonald’s Gross Profit |
|---|---|---|---|
| 2021 | $6,584 | $12,580 | 52.95% |
| 2020 | $5,652 | $9,752 | 58.20% |
| 2019 | $5,597 | $11,179 | 50.02% |
| 2018 | $5,688 | $10,833 | 52.52% |
| 2017 | $5,878 | $10,621 | 55.39% |
| 2016 | $6,356 | $10,205 | 62.23% |
| 2015 | $6,418 | $9,789 | 65.68% |
| 2014 | $6,587 | $10,456 | 63.15% |
| 2013 | $13,084 | $10,903 | 120.16% |
| 2012 | $13,633 | $10,816 | 126.04% |
| 2011 | $12,626 | $10,687 | 118.36% |
| 2010 | $11,343 | $9,637 | 117.71% |
| 2009 | $10,836 | $8,792 | 123.57% |
Even though McDonald’s had a bad year due to numerous menu flops, their same-store sales fared much better than Yum’s. However, when China is removed from the equation, Yum!’s numbers become much more favourable and even surpass those of McDonald’s.
How would Yum!’s results change if China wasn’t dragging down the industry as a whole? Let’s run the figures again, but this time with China’s year-over-year comparisons set to zero.
McDonald’s admitted that menu issues hampered the company’s performance last year. Yum!’s biggest main concern, however, remained the China poultry scandal. If YumChina’s comparable sales growth can slow or perhaps stop rising, the company’s standing will improve.
Yum! Brands have a history of successful marketing campaigns.
Yum! Brand marketing initiatives that truly connect with their target audience and generate buzz about the company are nothing new. They might be anything from television commercials to social media initiatives to collaborations with celebrities.
The “Live Mas” slogan used by Taco Bell is a great example of a catchy and effective marketing strategy. Customers have responded positively, and the ad has helped solidify the fast food chain’s image as a hip and trendy option for young people.
Yum! Brands have begun to combine social media marketing with more traditional methods. Such is the “KFC Dating Sim” on Twitter, which attracted a lot of interest and interaction after the company released it.
Yum! Brands are good at reaching their target audience and getting people to know about their products because their ads always do well.
Conclusion
In conclusion, Yum! Brands is a worldwide chain of fast food restaurants that values long-term success and acts responsibly toward the environment and the community. Yum! Brands is a multidimensional company with a wide range of capabilities, from its global reach to its very effective marketing initiatives. Whether you’re a Taco Bell, KFC, or Pizza Hut customer, you’re supporting a company that cares about doing good things for people and serving excellent food. We hope that this blog post has provided you with a better understanding of Yum! Brands, a global leader in the fast food industry, by exposing you to some of the fascinating and unexpected facts we’ve uncovered about the company.
Now, after reading this blog post, many of you may like to work with Yum! Brands and its subsidiaries. And if my prediction was not wrong, then this blog post on “The Taco Bell Job Guide” may be helpful for you. It tells you how to apply for a job at Taco Bell and gives you information about benefits, the work environment, and a lot more.
Valerie Rogers is a Christian wife, mom of two, and grandma of four wonderful grandchildren and two beautiful granddaughters. She is a food and animal lover and enjoys reading, writing, cooking, and gardening. In her spare time, she likes to write blog posts about her experiences with different companies, including Taco Bell and their TellTheBell survey program. Valerie is passionate about sharing her thoughts and experiences with others and loves to connect with like-minded people online.