Welcome to our post on “About Yum! Brands: A Comprehensive Introduction Guide“! In this post, we will be exploring the lesser-known facts about the parent company of popular fast food chains such as Taco Bell, KFC, and Pizza Hut. With over 150 countries and over 50,000 restaurants worldwide, Yum! Brands has certainly made a name for itself in the fast food industry. But there is much more to this company than meets the eye. From its early days as Tricon Global Restaurants to its commitment to sustainability and social responsibility, we will be diving deep into the untold truth of Yum! Brands. So, let’s get started!
History of Yum! Brands
Tricon Global Restaurants Inc. founded Yum! Brands in 1997. KFC, Pizza Hut, and Taco Bell were acquired by Yum! Brands, Inc. in 2002. Yum! Brands operates in over 150 countries.
Taco Bell is a popular Yum! Brands brand. Since 1997, Yum Brands has owned the Mexican-inspired fast food company, recognised for its creative menu and distinctive ads. Taco Bell is also popular for its unique “Tell the Bell Customer Survey.”
KFC, another Yum! Brands’ brand is famous for its fried chicken and secret herbs and spices. In 1997, Yum! Brands acquired the 1952-founded KFC.
Yum! Brands owns Pizza Hut. The 1958-founded restaurant serves pizza, pasta, wings, and more. Pizza Hut joined Yum! Brands in 1997.
Yum! Brands has always been controversial. China’s 2012 meat scandal involved the company’s suppliers using outdated meat. China sales and brand trust dropped. Yum! Brands have rebounded in China, which is now one of their biggest and most promising markets.
Yum! Brands also prioritise sustainability and social responsibility. The company reduces carbon emissions and gives back to local communities.
Yum! Brands have a long and varied history, and their brands have shaped the fast food business.
Controversies and challenges faced by Yum! Brands
Throughout its history, Yum! Brands has seen its share of criticism and difficulties. The KFC chain in China was rocked by a food safety crisis in 2012, one of the company’s most publicised PR nightmares. The incident around suppliers’ use of old meat resulted in a temporary ban on KFC in several regions of the country. KFC’s sales in China plummeted as a result of the scandal, and the firm didn’t fully recover for years.
Yum! Brands also had to deal with a drop in sales at its Pizza Hut restaurants, which was especially noticeable in the United States. Sales have been dropping, and the company realises it needs a rebranding strategy because of its inability to compete with newer, more popular pizza chains.
Yum! Several lawsuits have been filed against Brands for labour violations, and the company has received criticism for its treatment of employees. The amount of plastic and other waste produced by the company’s fast-food outlets has also been called into question as a source of environmental concern.
Yum! Brands these setbacks, brands have persisted as thriving businesses with a formidable foothold in the fast food sector. The company’s long-term success and reputation depend on its ability to successfully navigate these conflicts and problems.
Also read: Taco Bell Partners with DoorDash for In-App Delivery: The Convenient Way to Get Your Favorite Mexican Food
Yum! Brands’ commitment to sustainability and social responsibility
Yum! Brands recently prioritised sustainability and social responsibility. The company reduces greenhouse gas emissions, reduces water use, and sources sustainable components. Yum! Brands also prioritise diversity and inclusion to increase female and minority leadership. The company also supports education, famine alleviation, and disaster aid. Yum! Brands is on the Dow Jones Sustainability Index and Forbes’ “Best Employers for Diversity” list for its sustainability and social responsibility activities.
Also read: 1. 10 Surprising Facts About Yum! Brands 2. Touchless drive-through: The Fast Food Industry’s Future
The future of Yum! Brands
Yum! Brands has a promising future because of its commitment to developing internationally and to responding to shifting consumer tastes. Yum! Brands aspires to be the industry standard in fast food when it comes to environmental and social responsibility. The corporation has made great strides in this direction, for example, by switching to cage-free eggs and ditching artificial chemicals. Yum! Brands also intend to push digital innovation forward by enabling contactless ordering and delivery. As a whole, Yum! Brands has a bright future ahead of it.
To sum up, Yum! Brands has been around for quite some time and has seen many changes. The company has been through its fair share of controversy and tribulations since its inception as Tricon Global Restaurants and during its rise to prominence in the fast food market. The organisation has shown that it is dedicated to sustainability and social responsibility, which bodes well for its future. Yum! Brands, which owns such well-known chains as Taco Bell, KFC, and Pizza Hut, will undoubtedly remain a powerful player in the fast food sector for the foreseeable future.
Valerie Rogers is a Christian wife, mom of two, and grandma of four wonderful grandchildren and two beautiful granddaughters. She is a food and animal lover and enjoys reading, writing, cooking, and gardening. In her spare time, she likes to write blog posts about her experiences with different companies, including Taco Bell and their TellTheBell survey program. Valerie is passionate about sharing her thoughts and experiences with others and loves to connect with like-minded people online.